Inspiration

Feldschlösschen is looking for its "most loyal fans"

DE: Drei jubelnde Eishockey-Fans in Trikots vor blauem Lichthintergrund FR: Trois fans de hockey sur glace en liesse en maillots sur fond lumineux bleu IT: Tre tifosi di hockey su ghiaccio esultanti in maglia su sfondo luminoso blu EN: Three cheering ice hockey fans in jerseys against blue light background

Feldschlösschen Honors the “Most Valuable Fans” of 2023/24

It’s a well-established tradition in ice hockey: the selection of the MVP (Most Valuable Player) after the game. But what about the fans? They, too, contribute significantly to their team’s success through their support.

MVF – Most Valuable Fans

For this reason, in the 2023/24 season, Feldschlösschen is extending the MVP award to the stands: in collaboration with ice hockey clubs, Feldschlösschen will name and celebrate the MVFs – Most Valuable Fans, thus highlighting the importance of fan support for every club’s success.

Collaboration with SC Bern

This promotion is organized in collaboration with SC Bern, a partner of Feldschlösschen, and is part of the “Feldschlösschen Unites” campaign: strengthening bonds between friends and fans and celebrating moments spent together.

For ice hockey fans, every game is an opportunity to celebrate their passion—and a nice cold beer is simply part of the experience.

Exciting Moments and Fan Photos

The promotion focuses on exciting moments: groups of fans can enter together as MVFs with a photo. Whether it’s a selfie taken with a cell phone or a photo taken in a photo booth set up for fans at the stadium during home games.

The photos are uploaded to the campaign website.

Selection of MVFs and Prizes

The MVFs are then regularly selected from all the photos.

Winners can cheer on their team from exclusive MVF seats located right behind the ice hockey rink’s railing, complete with an MVF jersey and a drink voucher.

And the icing on the cake: at the end of the regular season, the “Top Pick” is selected from among all MVFs.

The lucky winners will watch an SC Bern game in a VIP lounge, complete with dinner and a meet-and-greet with SC Bern players.

Innovative Technology

The world of marketing is undergoing a revolution thanks to artificial intelligence (AI).

Feldschlösschen also uses this innovative technology for its promotion and, with the help of AI, generates images of fans on various advertising media.

A photo shoot was also organized with SC Bern’s star players for posters displayed inside the stadium.

Communication Channels

In addition to the posters, communication regarding the promotion took place via:

  • Photo booths
  • Videotrons
  • Fan benches
  • Announcements during games
  • Animations
  • Social media

The promotion began at the start of the 2023/24 ice hockey season and is taking place at SC Bern and, in an adapted form, at EV Zug.

Join the Initiative

Join the initiative and come celebrate the “Most Valuable Fans” with us!