El Tony Mate – The «drink of the gods» conquers Switzerland
The «drink of the gods», as the Guaraní called mate tea more than 1,000 years ago, remains a firm part of South American culture to this day. Under the influence of the Western health movement in recent years, the invigorating mate tea is experiencing a real hype here too. Leading the way: El Tony Mate from Lucerne. No wonder, because this drink is a true all-rounder.
What Yerba Mate can do
Mate tea – also known as Yerba Mate – has been attributed with numerous positive properties for centuries. The indigenous peoples of South America used the leaves of the mate plant as a herbal remedy for all kinds of ailments.
Even back then they knew: Yerba Mate contains a remarkable combination of natural ingredients – including:
- Caffeine in high doses
- Magnesium
- Antioxidants
- Vitamins A, B1, B2 and C
This composition makes Yerba Mate a true powerhouse plant – with a concentration-boosting effect and as a natural pick-me-up against fatigue.
What the Tony?
The young team at intelligentfood in Lucerne has created with El Tony Mate a drink that redefines the market for natural stimulants.
Today, El Tony Mate has become virtually indispensable in the trendy gastronomy scene. Behind it lies authenticity and transparency. The fresh mate tea comes directly from Misiones, Argentina, and is brewed using the Cold Brew method – refined with natural ingredients.
«When it comes to the raw material for our mate tea, we leave nothing to chance. The tea used for El Tony Mate comes directly from the farm in Misiones. Through this close contact, we have full traceability and know the faces behind the cultivation. The subtropical climate and soil conditions ensure the highest quality», explains Saskia von Moos, responsible for marketing and product development at intelligentfood, which today has 17 employees.
More than just a drink
What was once found exclusively on the drinks menus of selected Lucerne establishments is today a lifestyle statement.
Whether during university life by day or at night in the form of the popular «Turbo Tony» (vodka-mate) in clubs – El Tony Mate is more than a drink, it is a way of life.
This feeling is also reflected in projects like El Tony Sports and the El Tony Culture Collective:
«With the passion with which we tackle our everyday lives, we also want to inspire others to innovate and create. And because inspiration knows no boundaries, these new concepts operate not just locally, but throughout Switzerland – with heart, fun and the best drinks», says Saskia von Moos.
Experience El Tony
Whether as a natural energy kick, after-work drink or source of inspiration for creative minds – El Tony Mate is the ideal companion for everyone who wants more than just quenching their thirst.